Market Meets: Peri Shaplow with Mandara CBD
February 4th, 2020
30 mins 14 secs
Season 1
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About this Episode
Peri started her career as a brand strategist in NYC where she worked at advertising agencies big and small. From Lucky Charms to Meow Mix, Red Lobster, TGI Fridays and Febreze, Peri has worked with some of the biggest and most loved brands in America. She’s held the position as Strategy Director at Grey in NYC and Barkley here in Boulder. Her ability to understand the hearts and minds of consumers has led to strategies that have created tremendous brand growth and helped the brands she’s guided get into cultural conversation. Peri is currently the Chief Marketing Officer at Mandara, a premium line of CBD products paired with a one-of-a-kind wellness coach program. “I love to grow things because at my core I’m a nurturer. It’s part of why I find the brand work I do to be so gratifying.” Peri also serves on the board of Mother House, a residence for at-risk pregnant women here in Boulder, and is the local lead organizer for Cycle For Survival, the nation’s largest indoor cycling fundraiser supporting rare cancers in partnership with Memorial Sloan Kettering Cancer Center.